Extra virgin olive oil is never better than when first pressed, it does not need time to mature. This is the secret that creates its pure taste and quality. Our olive oil doesn't start its journey when bottled or after the olive pressing, but at the roots of our trees.
Our family gives particular care to the entire extraction process from the tending of the orchard to the bottling of the oil, opting for quality rather than quantity. Our process of extraction is true to the origins and art of olive oil making. We will stay true to this ancient tradition for you to enjoy our product at your table.
Ladi Extra Virgin is a medium fruity olive oil, hand-harvested with a delicate aroma and taste. It is perfect for fish, meat, salads and an ideal addition for various sauces.
The story of the Tsouderos family goes back many years and is a story full of traditions and hard work. The family started farming the land in the beginning of 1940 in the beautiful area of Asomatos in the south of Rethymnon Crete, where the family still lives and works today. They were one of the first families to start growing olive trees and possessed a mill for olive oil production.
The region's good climate (warm-windy summer and mild winter) alongside the rich and soft soil make these hills the perfect spot for olive growing. As time passed by, the production of olives increased considerably and at the beginning of 1980, the family decided to change the old oil mill and buy better modern machinery.
Thanks to the efficient oil machine and the olive's high quality the area's olive oils are of superior quality. The taste is fine and delicate, suitable for Greek, Mediterranean and international cooking.
Extra virgin olive oil production has been a fundamental part of the lives of the Tsouderos family for almost a century: from grandpa Tsouderos, founder of the first olive mill to the son who modernized the old mill to the grandson, Vangelis, who is keeping the decades-long family tradition, introducing the business to the 21st century...
The patrimonial olive groves of the Tsouderos family, alike the other local producers' groves, stretch out in one of the most stunning parts of the Cretan land: a strip of land with intense geomorphology that begins at the Preveli region in the east where one the most rare ecosystems of Crete occupies a great part of the land, continues to the beautiful region of Plakias with its serene, sandy beaches and strong Etesian (annual) winds to end in the west at Rodakino where the landscape is harsher and wilder in beauty. The refreshing Etesian winds cool and soothe the sun-scorched olive trees during the mild Cretan summer and the endless sunlight gives them the strength needed to absorb all the goodness from the countless endemic wild herbs to acquire the unique peppery, wild-herb aftertaste.
Who is VangelisTsouderos?
Armed with fresh business ideas and a contemporary entrepreneurial approach, Vangelis Tsouderos successfully carries on the old family legacy of the olive oil business. Very few have the vast knowledge and expertise or share the secrets of the production of superb quality of Cretan extra virgin olive oil. To this precious legacy Vangelis has added state-of-the-art bottling and labelling equipment and he is now aiming at new markets in the food industry worldwide: his life goal is to take the precious, unique in flavor and quality Cretan olive oil to every single food shop shelf, making it known as a truly special olive oil. Vangelis Tsouderos successfully incarnates the contemporary businessman: modern in mentality, active and competitive yet firmly rooted in his fatherland, a family-man with tradition-oriented ethos and sound values.
Local go global Partner George Venieris (L)
and Vangelis Tsouderos, Crete, olive harvest Novembre 2017
Our vision and principles
For many years Cretan olive oil was a well-kept secret of health and longevity of the people of Crete. It is our conviction that this precious, golden-green-colored liquid extract of the Cretan olive groves should travel to the households around the world and become an everyday dietary habit.
This really sums up our vision: start at the primordial olive groves of Crete and reach every corner of the world, proud advocates of the wholesome, nutritious, health-giving Cretan diet.
Our principles are twofold: respect for tradition, commitment to the future. Our foundations are firm, we never rest on past achievements, always pursuing new markets and new challenges.
Production & Quality
For some decades we have maintained strong business relationships with select few olive fruit producers while at the same time we have cultivated our own olive trees at our olive groves nearby. This policy enables us to ensure the best possible raw material, the olive fruit, from which we cold-extract its juice in our state-of-the-art olive mill directly from olives and solely by mechanical means.
The next stage for olive oil is also carried out in modern installations using the latest in olive oil bottling and labelling technology: we acquired this equipment back in 2011 to achieve complete and vertical control of the overall quality of our olive oil. We choose from the industry’s most advanced, innovative and easy-to-use packaging that will bring out the aroma and safeguard the fresh flavor of our olive oil.
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